The 7 Things To Do To Be Trusted Online…

You’ve heard it before…it takes a long time to build, but can be destroyed in seconds. Trust. I came across a great article at The E-Commerce Guide about seven things you can do in your online business to help build trust. Let’s face it, if you land on a site and feel the least bit [...]

Blogging Your Voice…

Sorry about dropping the “F” bomb… Actually, no… I’m not sorry. I wanted to talk about the importance of finding, defining, and refining your voice. And, the Brooklyn blog Fucked In Park Slope does an great job at demonstrating voice! Check it out… Take a look at Fucked’s advertising page. Want to write for FIPS? [...]

Managing Friends Using Twitter Lists

One of the most useful, but underutilized, Twitter features is the ability to organize your friends into lists, or groups. Unfortunately, figuring out how to use Twitter lists is left up to you. And, Twitter doesn’t do a very good job explaining the benefits of using lists. Why use Twitter lists? Keep like-minded friends together [...]

The Feedly News Reader Explained

For those of you looking for a more stylish way to stay up to date on your RSS feeds, give Feedly a try. Feedly has been my reader of choice for quite a while, and the video about will give you a tour of some of the features and a sense of what Feedly is [...]

Why Marriage Is A Horrible Idea For Entrepreneurs

If you’re an entrepreneur, please take this advice: NEVER GET MARRIED! Why would an intelligent person such as yourself ever get married when you know it will surely hold you back from success and guarantee you a life filled with missed opportunity, regrets and disappointment? Wikipedia defines marriage as, “a social union or legal contract [...]

Search basics from Matt Cutts

I’m a firm believer in going back to the basics every once in a while. With all of the fast-paced changes in online marketing, there are a few concepts that just don’t seem to deviate much. And, how Google search works is one of them. Don’t get me wrong, Google is always hard at work [...]

You have to be in it to win it…

At 12:55 p.m. on March 5, Conan O’Brien posted this message on Twitter: “I’ve decided to follow someone at random. She likes peanut butter and gummy dinosaurs. Sarah Killen, your life is about to change.” And, that it did… @LovelyButton (aka Sarah Killen) went from a pretty quiet Twitter existence to almost 30,000 followers literally [...]

How Location Based Marketing Works

I’m sure you’ve noticed the growing popularity, and buzz, surrounding smart phone applications that have people checking in at various locations. From the gas station… to Gate 31A at LAX… to Applebee’s, people are Tweeting their whereabouts. Why? Is it just a way to pass the time? Are they looking for other people? Are they [...]

HootSuite For iPhone Review

For the past two weeks, I’ve been experimenting with the new Twitter client for the iPhone from HootSuite. As is the case with virtually all of the Twitter apps available for the iPhone, you need to weigh the pros and cons and decide for your own particular use what is most important. Or, as I [...]

Advertising, Branding, Promoting… Or, None Of The Above?

Seems like a question that should be fairly simple to answer… right? Well, it isn’t. And, that could be dangerous for the retailer spending valuable time (and resources) using social media in their marketing efforts. If there isn’t a clear idea of what’s trying to be accomplished, you stand the risk of actually losing business [...]

Next Page »