How Location Based Marketing Works

I’m sure you’ve noticed the growing popularity, and buzz, surrounding smart phone applications that have people checking in at various locations. From the gas station… to Gate 31A at LAX… to Applebee’s, people are Tweeting their whereabouts. Why? Is it just a way to pass the time? Are they looking for other people? Are they [...]

HootSuite For iPhone Review

For the past two weeks, I’ve been experimenting with the new Twitter client for the iPhone from HootSuite.
As is the case with virtually all of the Twitter apps available for the iPhone, you need to weigh the pros and cons and decide for your own particular use what is most important. Or, as I do… [...]

Advertising, Branding, Promoting… Or, None Of The Above?

Seems like a question that should be fairly simple to answer… right?
Well, it isn’t. And, that could be dangerous for the retailer spending valuable time (and resources) using social media in their marketing efforts. If there isn’t a clear idea of what’s trying to be accomplished, you stand the risk of actually losing business by [...]

How To Tweet Your True Personality.

It’s a question a lot of businesses new to Twitter have…
Should I Tweet personal thoughts and comments as well as promotional and industry specific Tweets?
The short answer to that question is, YES!
There’s an old saying that goes, “All work and no play makes Jack (or Jill) a dull boy (or girl)”. And, this holds true [...]

Twittelator iPhone Twitter Client Review

There are lots of Twitter clients out there for the iPhone. And, there are honestly lots of really good ones.
But, I recently downloaded Twittelator Pro and have been blown away by the features and sleek interface. Having a retail, marketing, merchandising and design background, I value packaging and aesthetics to be just as important as [...]

How Business Does Twitter

Helping companies reach and engage customers using Twitter.
That’s the promise from CoTweet. Does it deliver?
Running a social media marketing campaign for a business is considerably different than using Twitter (or other social media) for, dare I say, personal… or actual social purposes.
As a marketing tool, Twitter can be very powerful when used to its’ full [...]

How To Lose Twitter Followers… Explained.

Why will you un-follow a person? I put this question out in a recent Tweet on Twitter and received some interesting responses…

Lost Control Of Twitter? Try TweetDeck.

Your babbling little Twitter stream has been transformed into Niagara Falls. Tweets are gushing fast and furious… you’ve lost control. You can’t keep track of topics or discussions, you’re getting frustrated.

Are You Properly Feeding Your Twitter?

To much junk… and your Twitter becomes obese and will die an early death. Not enough… and you end up with a Twitter that will perish from starvation.

Growing Your Twitter Followers

Ok, there’s no denying that Twitter is spreading like wild fire. And, from all accounts… it’s going to continue to do so. A recent article stated that in five years or less, a person with a Twitter following in the tens or hundreds of thousands would be worth a million dollars… literally.

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