Advertising, Branding, Promoting… Or, None Of The Above?

Seems like a question that should be fairly simple to answer… right? Well, it isn’t. And, that could be dangerous for the retailer spending valuable time (and resources) using social media in their marketing efforts. If there isn’t a clear idea of what’s trying to be accomplished, you stand the risk of actually losing business [...]

A Subject Line That Gets A 67% Click Thru!

If your like me, you get lots of emails every day. Just take a look at the sceen shot of my personal in box above! According to WikiAnswers, the average emails a person receives each day is somewhere around 45. I personally average twice that amount on any given day. And, I know lots of [...]

Promotion: Will Giving Away Money Pay Off?

As part of a new series, I’ll be reporting on actual retail promotions and social media marketing that I’m implementing at two of our retail businesses. I’ll tell you about the promotion right before we launch… and then follow up with the results once it has concluded. My hope is that seeing the results of [...]

Your Favorite Social Media and Coffee

As a retail business owner, I’m always looking for ways to effectively communicate with customers. I’m also constantly looking for ways to attract new customers. But, between these two activities, it’s communicating with existing customers that usually makes the register ring the loudest.