Managing Friends Using Twitter Lists

One of the most useful, but underutilized, Twitter features is the ability to organize your friends into lists, or groups. Unfortunately, figuring out how to use Twitter lists is left up to you. And, Twitter doesn’t do a very good job explaining the benefits of using lists. Why use Twitter lists? Keep like-minded friends together [...]

You have to be in it to win it…

At 12:55 p.m. on March 5, Conan O’Brien posted this message on Twitter: “I’ve decided to follow someone at random. She likes peanut butter and gummy dinosaurs. Sarah Killen, your life is about to change.” And, that it did… @LovelyButton (aka Sarah Killen) went from a pretty quiet Twitter existence to almost 30,000 followers literally [...]

How Location Based Marketing Works

I’m sure you’ve noticed the growing popularity, and buzz, surrounding smart phone applications that have people checking in at various locations. From the gas station… to Gate 31A at LAX… to Applebee’s, people are Tweeting their whereabouts. Why? Is it just a way to pass the time? Are they looking for other people? Are they [...]

HootSuite For iPhone Review

For the past two weeks, I’ve been experimenting with the new Twitter client for the iPhone from HootSuite. As is the case with virtually all of the Twitter apps available for the iPhone, you need to weigh the pros and cons and decide for your own particular use what is most important. Or, as I [...]

Advertising, Branding, Promoting… Or, None Of The Above?

Seems like a question that should be fairly simple to answer… right? Well, it isn’t. And, that could be dangerous for the retailer spending valuable time (and resources) using social media in their marketing efforts. If there isn’t a clear idea of what’s trying to be accomplished, you stand the risk of actually losing business [...]

How To Tweet Your True Personality.

It’s a question a lot of businesses new to Twitter have… Should I Tweet personal thoughts and comments as well as promotional and industry specific Tweets? The short answer to that question is, YES! There’s an old saying that goes, “All work and no play makes Jack (or Jill) a dull boy (or girl)”. And, [...]

Twittelator iPhone Twitter Client Review

There are lots of Twitter clients out there for the iPhone. And, there are honestly lots of really good ones. But, I recently downloaded Twittelator Pro and have been blown away by the features and sleek interface. Having a retail, marketing, merchandising and design background, I value packaging and aesthetics to be just as important [...]

How Business Does Twitter

Helping companies reach and engage customers using Twitter. That’s the promise from CoTweet. Does it deliver? Running a social media marketing campaign for a business is considerably different than using Twitter (or other social media) for, dare I say, personal… or actual social purposes. As a marketing tool, Twitter can be very powerful when used [...]

Your Favorite Social Media and Coffee

As a retail business owner, I’m always looking for ways to effectively communicate with customers. I’m also constantly looking for ways to attract new customers. But, between these two activities, it’s communicating with existing customers that usually makes the register ring the loudest.

How To Lose Twitter Followers… Explained.

Why will you un-follow a person? I put this question out in a recent Tweet on Twitter and received some interesting responses…

Next Page »