Why You Too Should Love Cabot Cheese
January 10, 2010 by David Lanning · View Comments
About the author: David Lanning is the founder of Tweetalize and CEO of Galapagos Collection, Inc. David has more than 20 years of experience in the retail industry with a specialization in retail promotions and online marketing. Read more from this author...
Cheese.
I guess I could stop here.
But, as I struggle for ideas, inspiration and comments to make when updating my own social media marketing channels, I look at Cabot Cheese. Check this out… Cabot Cheese on Twitter @CabotCoop .
What’s my point?
Well, I’m in the fashion retailing business and the food service business. I have lots and lots of products to talk about. I have trends to tell people about. Damn, I have boxes being delivered every single day filled with brand new, never before seen merchandise. It’s pretty exciting. And, there are times I have trouble thinking of what I should Tweet or update our Facebook page with.
Then, I come across the Cabot Cheese Twitter page.
At the time of this post, the folks over at Cabot have 6,470 updates to their Twitter account. Are you kidding! How the hell do you have so much to say about cheese? My hat goes off to the team of creative individuals running the Twitter account at Cabot.
And, it’s not some Twitterfeed “look-for-any-news-with-the-word-cheese-in-it” account.
Cabot Cheese will tell you that Cheddar Week will be coming up soon, they’ll tell you about the Blueberry Scones for breakfast and the Vermont Smoked Ham & Cabot Cheese Omelet, and they’ll give you predictions about cheese like, “I’m seeing some serious uses for this in the future. Bacon Jam (grilled cheese sammies for one!)”.
Amazing.
I love the people at Cabot Cheese. I’m now following them on Twitter because their kicking ass with their cheesy Tweets.
Never again will I complain, even for a split second, that I don’t know what to post about on our social media marketing updates.
And, neither should you.
Writers block? Don’t you dare.
